Describe what the problem is, including background and WHY it matters. Focus on what the problem is and who it affects without jumping into solutions.
Explain how this problem impacts business goals or key metrics. Include quantitative details (e.g. revenue loss, customer satisfaction, churn rate…) when possible.
Outline specific frustrations or pain points for affected users. Include relevant example or data points that illustrate the user impact, as well as the current workarounds.
Define the desired outcomes of solving the problem. What does success look like, and how would you measure it? This ties directly to the related success metrics, providing a clear target for improvement.
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